Icons of Whisky roept Waterford uit tot Brand Innovator of the Year 2023

Whisky Magazine Icons of Whisky

De Icons of Whisky-awards worden georganiseerd door Whisky Magazine. Ze zijn bedoeld om de beste mensen in de sector te eren. Dus niet alleen de distilleerderijen en de werknemer, maar ook de individuen en bedrijven die hen ondersteunen bij het promoten van de whisky’s.

Christopher Coates

Christopher Coates, hoofdredacteur bij Whisky Magazine, zei het volgende over de verkiezingen:

“The burgeoning Irish whiskey industry is really coming into its own this year, as many producers have at last begun to transition from sourced liquid to spirits distilled entirely on their own sites and by their own teams. What’s more, the renaissance of the pot still tradition on its home turf is a welcome one, following an unsettling number of years where craft producers of this mixed mash bill style were more likely to be in the USA than Ireland. Hand-in-hand with this coming of age for Ireland’s newest whiskies, the reopening of the world following the Covid-19 pandemic has seen the Irish whiskey tourism industry blossom in earnest. I look forward to seeing how the joint efforts of the Irish Whiskey Association, Bord Bia (The Irish Food Board), Fáilte Ireland, Discover Northern Ireland and all the distilleries on the island of Ireland will deliver a world-class whiskey experience.”